WHOIS —

Filippo M— Donisi
Designer / Front-end

EXPERIENCE —

Associate Director, Design & Experience @ Interbrand

Co.Founder @ guessbureau.me

Lead Designer @ Leftloft

METHODS —

I help clients in building and activating strong design strategies.
I partner with them, take them off the beaten path, always working with a design-oriented point of view.

I’m accustomed to adopt a number of methodologies, workflows and tools, mostly inspired by today’s digital world, my main field of interest.

SELECTED CLIENTS —

Auditel / Red Bull / Mondadori / Rizzoli / Saipem / Prysmian Group / ISKO / FPT / Nielsen / GS1 Italy / Pal Zileri

CONTACTS —

Works from Interbrand
are not featured here due to internal policy.

A BRIEF INTRO —

Design Lead with digital design enthusiasm. I craft visual identities and design strategies to ship compelling experiences for both companies and startups.

The following overview features some of the works that have accompanied my journey so far.

N — 01

IDENTITY / EDITORIAL PROJECT / USER EXPERIENCE / USER INTERFACE

Colé Catalogue Or how to to lay the foundations of a new expressive language for a forniture boutique.

YEAR —

2019

CLIENT —

Colé

CREDITS —

A project by guessbureau

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Colè is an italian forniture design brand established in 2009 and it's always been characterized by a playfull attitude with a sophisticated taste. We've created this catalogue for their whole production using readymag.

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Each pieces comes from a deep aesthetic research, a mix of art, far lands and italian roots. We wanted to celebrate this approach by creating story sections for the most iconic pieces that tell the process behind the creation of these iconic works.

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N — 02

IDENTITY / EDITORIAL PROJECT

Nuovo Devoto Oli. Or how to revamp a classic tool, making it easier to use.

YEAR —

2017

CLIENT —

Mondadori

CREDITS —

A project by Leftloft

AWARD —

Awarded With TDC in 2018

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I’ve been involved in the Devoto Oli rebranding project. Devoto Oli is the most famous dictionary of the Italian language. My research focused on trying to push the boundaries of a traditional tool in the digital age.

Image: Courtesy of Leftloft.
Image: Courtesy of Leftloft.

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Together with Mondadori we introduced several new features to help readers navigate faster through the over 70,000 terms included in the dictionary and learn about new terms in an engaging way.

Image: Courtesy of Leftloft.
Image: Courtesy of Leftloft.

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N — 03

IDENTITY / EDITORIAL PROJECT / COVER DESIGN / PRODUCT INNOVATION

Oscar Mondadori. Or how to reboot readers’ relationship with books.

YEAR —

2016

CLIENT —

Mondadori

CREDITS —

A project by Leftloft

AWARD —

Awarded With ED Awards in 2017

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We’ve rebranded the biggest editorial brand in Italy, from the ground up: the logo and its application, the typographic palette, the color identity, and the whole book categorization system.

Image: Courtesy of Leftloft.
Image: Courtesy of Leftloft.

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We’ve created a new level of interaction, engaging readers with an additional inner cover that tells a story before the story. We’ve also developed a huge, custom database of all the most edgy and talented illustrators, artists and photographers in the world.

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We've developed a workflow that allow both our team and the editorial one to work seamlessly togheter. I chose simple free tools to simplify and share all the information needed to obtain a finished printed book.

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N — 04

IDENTITY / EDITORIAL PROJECT / ART DIRECTION

GS1 Italy. Or how to make data-heavy market research interesting, and readable by everyone.

YEAR —

2013 - 2017

CLIENT —

GS1 Italy

CREDITS —

A project by Leftloft

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Together with Nielsen and GS1 Italy we created Oi, a biannual publication about the performance of retail consumption. We’ve transformed harsh, technical data, into something engaging through the use of a pop iconography, paired with a bold copywriting.

Image: Courtesy of Leftloft.
Image: Courtesy of Leftloft.
Image: Courtesy of Leftloft.

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A year in review: GS1 Italy’s Annual Report. A digital publication about the company’s initiatives, its achievements. Every year, we selected a digital artist to portray the distribution-related processes.

Image: Courtesy of Leftloft.
Image: Courtesy of Leftloft.
Image: Courtesy of Leftloft.

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N — 06

DIGITAL PROJECT / USER EXPERIENCE / USER INTERFACE

Direzione Musei. Or how to design a platform for all national state museum.

YEAR —

2016

CLIENT —

MIBACT

CREDITS —

A project by Leftloft

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We designed the official website for Direzione Generale Musei, part of MIBACT (the organization administrating every national museum on Italian territory). The ambition was that of producing a clean yet well structured platform, whilst respecting strict accessibility rules.

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N — 06

BOOK / EDITORIAL PROJECT

Vettor Pisani. Or how to translate the works of an artist using graphic design.

YEAR —

2016

CLIENT —

Mondadori Electa

CREDITS —

A project by Leftloft

AWARD —

Awarded With ED Awards in 2017

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A pet project for an artist’s monography, published by Mondadori Electa. This is all about my background: lots of editorial works. Plus, it’s double-sided!

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N — 07

IDENTITY / DIGITAL PROJECT / USER INTERFACE / FRONT-END

Leftloft Website. Or how to create a website that endures time, for a consultancy with a strong design background.

YEAR —

2013

CLIENT —

Leftloft

CREDITS —

A project by Leftloft

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Old but gold. Website design for Leftloft, crafted after building a brand-new identity. A bit of snobiety in making the grid and the typography the heroes even for a design studio.

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